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As stated in previous blogs, OTT (over-the-top) streaming gives viewers access to the content they choose, whenever and wherever they want. Therefore, with the audience gaining more control over their viewing experience, OTT streaming continues its growth in popularity. OTT streaming requires encoding or transcoding files, meaning video files must be formatted so that they can be delivered to nearly any device via the Internet. An OTT platform is a comprehensive set of tools made to serve that purpose. It helps broadcasters build advanced video streaming workflows covering:
On-Premise Streaming Servers Pose Challenges For Scalability However, complex workflows and the high requirement for infrastructure and personnel have become a challenge for OTT broadcasters on scalability as their audience sizes become bigger. OTT streaming that leverages on-premise streaming requires a group of configured live encoding and streaming servers to deliver videos to viewers. These servers need to possess sufficient computing capacity in order to deliver content without interruptions. Technical staff also needs to maintain proprietary hardware, ensure its security, and continuously upgrade it as the audience grows. In short, achieving scalability and quality of experience without a cloud-based infrastructure is resource intensive. As a result, several brands are making their shift to cloud-based streaming. Cloudhub’s OTT solution strengthen end-to-end video streaming capabilities and enable streaming providers to refocus their efforts on core business objectives & help reduce considerable operation costs and deliver a brand's content directly to their audience at a friendlier price